We formed partnerships with these professionals and brought the self-tested, niche beauty and makeup products under one roof. After all, Korea is a giant in the makeup and beauty industry, and if a product does well there, it would be a hit everywhere. So we sought out the best aesthetic clinics in Gangnam and asked famous Korean makeup artists for their trade secrets. Like the wide-eyed, dewy-skinned Korean beauties striding the streets of Apgujeong, we knew that the right product will make a girl stand straighter, walk taller and smile wider. We saw firsthand the transformative power of a swipe of gloss or a stroke of blush, and recognised the thrill of discovering a life-changing serum, or the rush of finally finding the perfect shade of blue liner. COCOMO was founded by a team of beauty and makeup veterans with years of experience in the Kpop industry.
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